BMW Group Australia announces Israel Folau as BMW Wallabies ambassador

Israel Folau
Israel Folau of the Wallabies, BMW's newest ambassador, poses during the BMW sponsorship announcement at Sydney BMW on February 24, 2016 in Sydney, Australia.

BMW Group Australia is pleased to announce Israel Folau as the newest BMW Wallabies ambassador.

The first Australian Rugby Player to have won consecutive John Eales Medals for Wallabies Player of the Year (2014 and 2015), Israel Folau is one of Australia’s most recognisable and sought after personalities, both domestically and internationally – the perfect ambassador for the luxury marque.

Folau joins other BMW Wallabies ambassadors including Wallabies Fly Half Bernard Foley, who was announced earlier this month, and ex-Wallabies Captain Stirling Mortlock.

BMW Group Australia general manager of marketing, Stuart Jaffray, is thrilled to extend BMW’s support of Rugby Union in Australia.

“We’re really excited to welcome Israel Folau to the BMW team,” said Jaffray.

“He’s a sensational player and person who will be a great ambassador for BMW Australia,” he said.

Folau is looking forward to starting the season with BMW’s backing.

“It’s a privilage to have BMW’s support in rugby union, both on and off the field,” said Folau.

“Its great to partner with one of the worlds most renowned brands and I can’t wait to get behind the wheel of my new BMW!” he said.

BMW Group Australia announced the partnership with Australian Rugby Union team, The Wallabies, at the start of 2015 and has further extended the partnership in 2016 as the first sponsor of the ARU Rugby Pathways program.

The multi-year sponsorship agreement establishes BMW as the official vehicle partner of the Wallabies, bolstering the brand’s interaction with the popular sport.