Narva Road Safety Campaign

Narva Road Safety Campaign

Australia’s leading automotive lighting company Narva is playing a vital part in a road safety campaign, specifically the 2016 Road Trauma Support Services Victorian campaign ‘Shine a Light on Road Safety’.

The road safety campaign launching on Friday 6 May is promoted by Road Trauma Support Services Victoria (RTSSV) a not-for-profit organisation contributing to the safety and wellbeing of road users. Working closely with Government agencies, emergency services, the TAC and Victoria Police, RTSSV provides counselling and support services to people impacted by road trauma and addresses attitudes and behaviours of road users through education.

With services based on contemporary practices and embedded in evaluation and research, RTSSV is a key stakeholder and service provider within the road safety industry with a vision to reduce the incidence and impact of road trauma.

“The value of the work undertaken by RTSSV with people affected by road trauma is making a real difference to victims and at the same time their education programs are changing attitudes of drivers,” said Narva Marketing Manager George Davies. “As a major supplier of world leading automotive lighting Narva will play a vital part in the ‘Shine a Light on Road Safety’ campaign being launched in May,” he said.

As major landmarks and city buildings light up over the period of the campaign 6 – 15 May, the ‘Shine a Light for Road Safety’ campaign will kick off with motorists being urged to turn on their headlights. As the dark nights of winter approaches, 6 May  is a timely reminder for motorists to check their headlamps, tail lamps, side lamps etc. all in the interests of road safety.

Special Narva ‘Shine the Light on Road Safety’ tags and point of sale material will be evident in automotive showrooms to emphasise the importance of good lighting as a vital part in improving road safety.