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Peugeot unveils next-generation i-Cockpit®




Peugeot unveils next-generation i-Cockpit® –

  • Peugeot unveils next-generation i-Cockpit cabin
  • Previews interior of future passenger vehicles
  • Designed for an instinctive, safer and natural driving experience
  • 2.2 million vehicles worldwide features first generation i-Cockpit  

Peugeot i-Cockpit®: an innovative cabin driving concept

Peugeot believed for many years that the in-car cabin environment is just as important as the driving experience. This led to a rethink in the way Peugeot designs its interiors – with the driver placed at the centre of the cabin design.

This thinking has led to an innovative interior layout, dubbed i-Cockpit®. It includes the following essential elements:

  •  A compact steering wheel which offers more agile manoeuvrability and improved driving sensation, turning the act of driving into an intuitive pleasure. With arms no longer needing to be so open and wide to grasp the steering wheel, the breadth of movement during manoeuvres is reduced, thus making the driver more responsive and agile, in a more relaxed driving position.
  • A head-up instrument panel that displays all relevant information in front of the driver. The driver does not need to look away from the road and can fully concentrate on driving. This ergonomic position, made possible due to the compact proportions of the steering wheel, increases driver comfort by reducing tiredness.
  • A large touchscreen that intuitively displays all comfort controls (radio, air conditioning, and more) and offers natural control of all the vehicle’s information and equipment.

The result is an incredibly streamlined, modern and technologically informing instrument panel. The lack of buttons, along with the choice of high-grade materials and high manufacturing quality, enhances the specificity of the Peugeot i-Cockpit® and increases driving pleasure, agility and driver concentration.

A new generation high-tech Peugeot i-Cockpit®

The new generation of i-Cockpit® benefits from technological advances that improve comfort and safety, and that engage all the senses of the vehicle’s occupants.

Peugeot’s engineers and designers made it real by making a sculpture representing the front of a passenger compartment.

The highly accomplished and perfectly functional new Peugeot i-Cockpit® retains all the existing codes, with a resolutely intuitive arrangement.

  • The steering wheel is even more compact and re-designed to free up more of the driver’s field of vision and leg space.
  • The head-up instrumentation display is a 12.3-inch high-resolution digital screen with futuristic graphics. It is fully customisable and displays everything the driver needs, within the field of vision. The aesthetics of each configuration are heightened by animations and transitions that are a pleasure to behold.
  • The large 8-inch touchscreen is like a tablet set against the middle of the instrument panel, and comes with interactive technology for increased responsiveness and practicality when used.

All these features are rounded off by a centre console of high-end design. A set of elegant chromed toggle switches attract the occupants’ eyes, while their soft and metallic feel exudes high quality. This sensation continues with the modern and ergonomic gear lever, which responds to light pushes.

Everything in the i-Cockpit® interior flatters the senses, exudes quality and introduces innovation. Be it the design of certain components in satin chrome, the figure-hugging seats, the design of the door panels, the audacious choice of materials, like the grey fabric, or the precision of assembly, the cabin is incredibly accomplished: an invitation to futuristic driving pleasure!

Of course this new Peugeot i-Cockpit® concept is compatible with the best technologies currently available on the market:

  • 3D navigation, connected to voice recognition, and the possibility of transferring navigation and direction indications directly onto the head-up screen;
  • Hands-free device with voice commands, automatic management of text messages (reading, sending);
  • Information on a number of available driving aids;
  • Connectivity due to the Mirror Screen function and the Apple CarPlayTM, Mirrorlink® and Android Auto technologies.

And it does not stop there! With instinctive driving featuring as one of Peugeot’s core values the new Peugeot i-Cockpit® pushes sensory experience even further. At the simple press of a button, nearly all senses are immediately engaged;

  • Sight, by playing on the intensity of lighting and the possibility of changing the inner chromatic atmosphere;
  • Hearing, with musical atmospheric settings;
  • Touch, with the seats offering multipoint massages and the buttons a delight to use;
  • Smell, with a fragrance diffuser.

Two atmospheres are offered as standard to the occupants: “Boost”, for dynamic driving, and “Relax”, for a calmer driving experience. Both atmospheres are entirely customisable, making it possible to go beyond the driver’s and passengers’ pleasure and make their on-board experience unique, engaging and unforgettable.

The new Peugeot i-Cockpit® goes further in all fields. More quality in its presentation, more technology in its design, better connected, more intuitive, and taking excitement and personalisation even further: it is the embodiment of what future driving cabins will be, and the materialisation of tomorrows’ Peugeot interior.

i-Cockpit – an unquestionable success

In the past four years this core signature has been rolled out on Peugeot’s three best-selling models, which this year all feature in the European top three of their respective segments:

  • The 208, renewed and re-energised last year;
  • The 2008, whose new version has just been revealed at the 2016 Geneva Motor Show;
  • The 308, Peugeot’s overall best-seller.

Since 2012, over 2.2 million customers have enjoyed the characteristic Peugeot i-Cockpit®.

All client surveys conducted in Europe and China agree: driving in a Peugeot i-Cockpit® vehicle is a rewarding and stimulating experience.

The concept is now becoming known as the major distinctive feature of Peugeot’s recent creations. Yet Peugeot wants to go further still and explore new sensory concepts, so that driving a Peugeot really does become a unique, unforgettable, compelling and addictive experience.

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Peugeot Unveils All-new 3008 Suv



Peugeot Unveils All-new 3008 Suv…

  • All-new Peugeot 3008 SUV unveiled in Paris
  • First Peugeot SUV based on all-new EMP2 platform
  • All-new design, on-board technology and award winning drivetrains
  • Vehicle features electric scooter with docking station in boot
  • Due for Australian introduction 2017

Peugeot have unveiled the all-new 3008 SUV at a gala event in Paris overnight.

The Peugeot 3008 brings with it an all-new proposition for the small SUV segment, with an all-new platform, all-new design and all-new drivetrains.

Presented with the opportunity to design and engineer the new 3008 from the ground up, engineers refined the vehicles focus to that of the SUV segment, with the aim of delivering a modern, sleek and intelligently packaged SUV.

Kai Bruesewitz, General Manager for Peugeot Australia said the all-new 3008 continues Peugeot’s product led revival.

“The 3008 will continue Peugeot’s product led reinvention, joining the highly awarded 308 in the stable of world leading products,” said Bruesewitz.

“The 3008 brings with it many firsts; including the first SUV built on our highly applauded EMP2, the first Peugeot to feature a wireless charging dock, the first to feature a scooter and the first to feature the next generation i-Cockpit interior,

“We believe that the new Peugeot 3008 will deliver Australian customers a true French take on the SUV, one that merges leading edge technology and design with practicality and comfort.” said Bruesewitz.

The all-new 3008 is due for Australian introduction in 2017, with final specification and pricing confirmed closer to launch.

Breath-taking interior design

Inside, the all-new Peugeot 3008 SUV is commanded by a spectacular, almost futuristic dashboard. This coherent and highly technological ensemble is the latest generation Peugeot i-Cockpit®, a concept that has rewritten the book on the car cockpit. Here, everything is at arm’s length to the driver, all contained within a high-tech niche.

The steering wheel is even more compact and has been redesigned with two flats to make it easier to grip and to afford the driver maximum visibility and legroom. The close attention paid to material choices and attention to detail – full hide leather from level 2, chrome inserts, gloss black trims – deliver a high level of perceived quality and attractiveness.

The large 8 touch-screen resembles a tablet installed in the centre of the dashboard and is equipped with capacitive technology for greater reactivity and practicality. It is accompanied by six elegant piano-key “toggle switches” –giving direct and permanent access to the main control functions: radio, climate control, navigation, vehicle parameters and telephone.

The heads-up instrument unit unveils in series production a high-resolution 12.3” screen with futuristic graphics. It can be completely configured and personalised, and brings together all that the driver could want in their field of view.

Five different display modes – controlled from the steering wheel – allow the driver to configure the instrument unit “a la carte”. The « Personal » mode in particular, configured from the touch-screen, allows the driver to display a wide choice of information: copy of navigation instructions, driver aids, engine parameters, trip computer, route information etc. The visual impact of each setting is highlighted by a series of animations and transitions which are a treat for the eyes.

But this enhancement of the Peugeot i-Cockpit® doesn’t end there. Because pleasure is still one of Peugeot’s core values, it pushes the sensory boundaries even further. So, by a simple press of a special switch – next to the toggle switches – the  new Peugeot 3008 SUV calls up a true Master of Ceremonies to enhance the driving experience:  the i-Cockpit® Amplify. In this way, almost all the senses are immediately aroused

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Peugeot drive away pricing




Peugeot offers 308, 2008 and 4008 with free Auto, Drive-Away pricing, and Five year’s warranty during March

Peugeot Australia will offer three of its most popular models with free automatic transmissions, a five year/100,000km warranty and drive-away pricing until March 31.

The offer extends to 308 Access hatch, 2008 Active compact SUV and two-wheel drive 4008 SUV models.

308 Access hatch variants will feature a drive-away price of $22,990 drive-away* and includes an upgrade to a 6-speed automatic transmission and 5 year/100,000km warranty free of charge.

As standard the 2014 European Car of the Year features a powerful and efficient 96kW turbo-petrol drivetrain, six-airbags, Bluetooth and USB connectivity, LED daytime running lamps, cruise control with electronic speed limiter, power windows and cooled glovebox.

2008 Active variants will feature a drive-away price of $25,990* and, like the 308 Access hatch, feature an upgrade to automatic transmission and 5 year/100,000km warranty free of charge.

As standard the 2008 Active SUV features a petrol 1.6-litre four-cylinder engine, 7-inch full-colour touchscreen, reverse camera, six-airbags, Bluetooth and USB connectivity, 16-inch alloy wheels, LED daytime running lamps, cruise control with electronic speed limiter and power windows.

2008 Allure and Outdoor models also receive the 5 year/100,000km warranty for the month of March.

Rounding out the offer is the 4008 Active 2WD SUV featuring a drive-away price of $29,990, again with a free upgrade to a 6 speed automatic transmission^, a 5 year/100,000km warranty plus, for 4008 only, 18-inch alloys, chrome highlight pack and red or silver metallic paint (Arctic Silver and Azuki Red) free of charge.

The 4008 SUV is powered by a 2.0L four-cylinder petrol engine and features as standard seven airbags, full colour, touch screen audio with reverse camera and rear parking sonar, cruise control, keyless entry and start, Bluetooth and USB connectivity, climate control, rain sensing wipers and automatic headlamps.

For further information on the offers, visit


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Auto Industry News

PSA triples its recurring operating income and completes its turnaround



PSA Peugeot Citroën

We have completed our plan in record time thanks to the involvement of the entire company and its stakeholders,” said Carlos Tavares, Chairman of the PSA Peugeot Citroën Managing Board. “I am delighted with this collective success. It puts our company back in the race and proves its potential. In an unsettled international environment, agility and operational excellence are key to success. We will be able to harness this strength when implementing our new plan for profitable growth“.

The Group’s pro forma 1revenue for 2015 was €56,328 million, compared with €53,301 million in 2014. After reclassification of Faurecia’s Automotive Exteriors business, net revenue was up 6%, to €54,676 million.

The Automotive division’s revenue showed a similar improvement on 2014, rising 4% to €37,514 million. The main growth drivers were an increase in net prices, positive product mix and volume effects, as well as a favourable currency impact.

Group Recurring Operating Income tripled to €2,733 million in 2015, from €797 million in 2014. Growth was driven mainly by the Automotive division, which posted a €1,808 million increase on the back of a positive product mix, which reflected the success of a young vehicle range, and further cost-cutting initiatives in the second half of 2015.

More than one-third of the improvement was due to a favourable operating environment.

The Automotive division’s pro forma Recurring Operating Income, which includes 50% of the results of the Chinese joint ventures, was up €1,882 million to €2,248 million.

The Group’s non-recurring expense of €757 million in 2015 was primarily due to restructuring costs incurred by the Automotive division.

The Group’s financial expense stood at €642 million compared with €755 million in 2014.

The Group’s net profit for the period totaled €1,202 million, up €1,757 million on 2014.

Banque PSA Finance reported Recurring Operating Income of €514 million2 , a rise of €177 million on 2014. The Group’s strategic partnership with Santander Consumer Finance allows it to benefit from some of the most competitive refinancing conditions on the market.

Faurecia’s Recurring Operating Income amounted to €830 million, a year-on-year increase of €235 million.

Free cash flow of manufacturing and sales companies totaled €3,658 million, due to an improvement in funds from operations, a €942 million increase in the working capital requirement, and dividends from Chinese joint ventures with Dongfeng, and from Banque PSA Finance.

Excluding restructuring expenses and non-recurring items, operational free cash flow for the period stood at €3,803 million.

Total inventory, including independent dealers, stood at 350,000 vehicles at 31 December 2015, up 11,000 units from end-2014.

The manufacturing and sales companies’ net financial position at 31 December 2015 was a positive €4,560 million, up €4,012 million on 31 December 2014.

Market outlook
For 2016, the Group expects the automotive market to grow by about 2% in Europe and 5% in China, and to shrink by around 10% in Latin America and 15% in Russia.

The Group exceeded its operational targets
With €3.8 billion in operational free cash flow generated in 2015, the Group has exceeded its target of €2 billion for the 2015-2017 period.

The objective was to reach an operating margin 3 of 2% for the Automotive division in 2018, targeting 5% within the timing of the next mid-term plan 2019-2023. That target was also exceeded ahead of schedule, with the Automotive division reporting a 5% operating margin as of 2015.

PSA Peugeot Citroën will present its plan for profitable growth on 5 April 2016.

As 2015 is the final year of the rebuilding of the Group’s financial fundamentals, no proposal will be made to pay a dividend for the 2015 financial year. A dividend policy in line with sector practices will be proposed as from the 2016 financial year.

Financial Calendar

  • 27 April 2016: First-quarter 2016 revenue
  • 27 July 2016: 2016 interim results
  • 26 October 2016: Third-quarter 2016 revenue

The PSA Peugeot Citroën Group’s consolidated financial statements for the year ended 31 December 2015 were approved by the Managing Board on 15 February 2016 and reviewed by the Supervisory Board on 23 February 2016. The Group’s Statutory Auditors have completed their audit and are currently issuing their report on the consolidated financial statements.

The annual results report and the 2015 financial results presentation are available on, in the “Analysts/Investors” section.

The PSA Peugeot Citroën Group’s consolidated financial statements for the year ended 31 December 2015 were approved by the Managing Board on 15 February 2016 and reviewed by the Supervisory Board on 23 February 2016. The Group’s Statutory Auditors have completed their audit and are currently issuing their report on the consolidated financial statements.

The annual results report and the 2015 financial results presentation are available on, in the “Analysts/Investors” section.

1 Includes Faurecia’s Automotive Exteriors business, covered by a disposal plan announced on 14 December 2015 and reclassified under “Operations held for sale or to be continued in partnership” according to IFRS5.

2 100% of the results of Banque PSA Finance. In the financial statements of PSA Peugeot Citroën, the joint ventures are accounted for at equity, and the other businesses covered by the Santander agreement are reclassified under “Operations held for sale or to be continued in partnership”.

3 Ratio of Recurring Operating Income to revenue for the Automotive division.

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