Swedish prestige car maker Volvo notched up its most ever sales during 2016, reinforcing its status as one of Australia’s fastest growing luxury car brands.
National sales data released by VFACTs show Volvo sold 5,878 cars in 2016, which was nearly a 19% increase on the previous year. Volvo’s record sales were boosted by a 176% increase in sales of Volvo’s flagship XC90 luxury seven-seater SUV. Volvo also achieved a 24% increase in sales of its mid-sized SUV, the XC60.
“Our record Australian sales in 2016 underlines the sustained sales growth we have achieved over the past 18 months,” said Kevin McCann, Managing Director of Volvo Car Australia.
“We are particularly pleased to have recorded exceptionally strong sales for the award-winning Volvo XC90 luxury SUV during 2016. The luxury SUV segment is very competitive, and a 176% increase in sales of XC90 is a fantastic achievement. The XC90 has set the benchmark in the luxury 7-seater SUV category since it was launched in 2015”.
“Globally, Volvo has repositioned itself as a luxury European car brand, and it is very gratifying to see Australian car buyers respond to this with record sales”.
Volvo’s record sales in Australia mirrors strong growth globally, with the Volvo Group reporting a third consecutive year of record sales in 2016, increasing 6.2 per cent compared to 2015, to 534,332 cars sold.