Swedish prestige car maker Volvo notched up its most ever sales during 2016, reinforcing its status as one of Australia’s fastest growing luxury car brands.
National sales data released by VFACTs show Volvo sold 5,878 cars in 2016, which was nearly a 19% increase on the previous year. Volvo’s record sales were boosted by a 176% increase in sales of Volvo’s flagship XC90 luxury seven-seater SUV. Volvo also achieved a 24% increase in sales of its mid-sized SUV, the XC60.
“Our record Australian sales in 2016 underlines the sustained sales growth we have achieved over the past 18 months,” said Kevin McCann, Managing Director of Volvo Car Australia.
“We are particularly pleased to have recorded exceptionally strong sales for the award-winning Volvo XC90 luxury SUV during 2016. The luxury SUV segment is very competitive, and a 176% increase in sales of XC90 is a fantastic achievement. The XC90 has set the benchmark in the luxury 7-seater SUV category since it was launched in 2015”.
“Globally, Volvo has repositioned itself as a luxury European car brand, and it is very gratifying to see Australian car buyers respond to this with record sales”.
Volvo’s record sales in Australia mirrors strong growth globally, with the Volvo Group reporting a third consecutive year of record sales in 2016, increasing 6.2 per cent compared to 2015, to 534,332 cars sold.
Volvo XC90 takes out one of Australia’s Best Cars award
The Volvo XC90 D5 Inscription was today awarded Australia’s Best Cars, AWD SUV $65,000-$125,000 category for 2015.
The Australia’s Best Cars is the most independent evaluation of factors such as value for money, design, function and on road performance.
The Australia’s Best Cars judges made a number of statements in regard to the award.
“When Volvo released the first XC90 in 2003, it basically pioneered the luxury seven-seat market. Now the market is spoiled for choice with offerings from a significant number of manufacturers”.
As a matter of fact this time around there were twenty contenders in the category.
“Maybe the 12-year gap between models was a clever ploy by Volvo to sandbag the opposition with its exceptional new XC90”.
Judges praised the Volvo XC90’s beautiful interior design, class leading ergonomics and seating comfort, with the Volvo XC90 sprinting ahead when it came to Design and Function.
“Nice touches are the rimless mirror, the cover over the centre storage area that is not cheap plastic – other car makers please take note – the tiny diamond-shaped impressions on the toggle switches, and the crystal like appearance of the gear lever”.
“Unlike many seven seat SUV’s, where the third row seats are more of an afterthought, Volvo focused on making sure every occupant enjoys the XC90 experience. First is the theatre style seating, where the first row is the lowest, the next is slightly higher and the next higher again. This provides better vision for all occupants and also helps reduce motion sickness”.
The Volvo XC90 also scored a perfect 10 for keeping occupants protected.
Kevin McCann Volvo Car Australia, managing director was on hand to accept the award.
“This is a proud moment for Volvo Cars in Australia as the XC90 is the vehicle based on our SPA platform, new design philosophy and engine architecture. We intend to be reaching the podium on a more regular basis, as the XC90 will be our oldest vehicle in our range the next four years”.
Mr. McCann went on to acknowledge the judges for their support to the automotive consumers, with their collective view highly regarded and used in making informed choices on motor vehicle purchases.
Alongside the XC90 win, the Volvo V40 T4 Luxury was a finalist and finished second in the Small Car over $35,000 category.
Stylish new Volvo V90 revealed
The eagerly awaited brand new Volvo V90 was revealed today in Stockholm, Sweden. The stylish and versatile V90 is the latest in the premium car maker’s top of the line 90 series sitting alongside the award winning XC90 SUV and the recently launched S90 premium sedan.
Building on Volvo Cars’ indisputable heritage in the estate segment, that began over 60 years ago with the Volvo Duett, the new V90 takes the premium estate a clear step forward in terms of aesthetics, materials and finish, while living up to the ultimately practical nature of any true estate “We have a very strong position in the estate segment,” said Kevin McCann, managing director of Volvo Car Australia. “In many people’s minds we are known as the definitive estate brand. While the Volvo brand today stands for more than estates, we are proud to carry forward this rich heritage with the V90.”
The new Volvo V90
The third car unveiled in Volvo’s top of the line 90 series, all of which are built on the company’s specially designed and fully modular Scalable Product Architecture (SPA), which has opened up a range of new opportunities in terms of how Volvos can be designed, built and equipped.
“The modern stylish estate is all about the intriguing combination of a luxurious experience with the functional origins of the estates silhouette. The sophisticated ambience of our new Volvo interiors is combined with a great cargo space, providing the right kind of functionality – whether through connectivity or cargo and storage solutions,” said Mr. McCann.
The new V90 delivers cutting edge Pilot Assist semi-autonomous drive technology, the most advanced standard safety package on the market, with large animal detection and run-off road mitigation, and class-leading connectivity including smartphone integration with Apple CarPlay.
Volvo Cars has also worked tirelessly on driving dynamics in the new model delivering a totally new and refined driving experience characterised by a sense of engaging control and predictability.
“We have a very strong offer in the V90. Our PowerPulse technology is designed to deliver a distinct performance boost to our diesel engine, while the T8 Twin Engine petrol plug-in hybrid will deliver over 300kW and a pure electric range of around 50 km,” Mr McCann added.
Please note: the technical information provided is preliminary, based on Euro standards and will be subject to certification under Australian Standards.
Descriptions and facts in this press material relate to Volvo Car Group’s international car range. Described features might be optional. Vehicle specifications may vary from one country to another and may be altered without prior notification.
The final variant range and technical specification is yet to be determined for Australia, and will be a subject of further communication.
For more information, keep an eye on http://www.volvocars.com/au
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